I'm a hands-on creative working where brand, creative direction and team operations meet.

At Johnson & Johnson Innovative Medicine I work across a portfolio of brands in a tightly regulated environment, where every piece of work meets the ABPI Code and passes MLR review.

That has taught me that creative leadership isn't only about making great work. It's about building the tools, guardrails and confidence that let a team make great work every time. Increasingly, that includes putting AI to work where it solves a real problem.